Why intellectuals will be the new celebrities? 

Why intellectuals will be the new celebrities? 

The knowledge economy has thrown open the gate for intellectuals to rise to the status of celebrities. With the use of technology, it has become very easy to communicate directly with the masses.

People from all over the world listen to Yuval Noah Harari (Israeli Historian & Author of International Bestseller “Sapiens: A Brief History of Humankind”), 

Noam Chomsky (regarded as the” father of modern linguists”),  etc. with great charm. 

The views on their videos are organic & usually people flock to listen to them through “word-of-mouth”. In their sphere, they have the celebrity status, it is expected that “intellectuals” will soon enjoy the same fan following as filmstars. 

Everyone is in search of good teachers/mentors for insights & directions so undoubtedly the craze must increase with time.

Not only this, even quality edu-channels on YouTube will gain popularity in no time. 

For example, StudyIQ, within few months after launch has crossed 7 lakh subscribers & have reached very close to 8 lakh. 

They do not have a very big team, just 3 tutors, Dr. Gaurav Garg, Dr. Mahipal Singh Rathore & Bhumika Saini. The channel esp. meant for competitive examinations preparation has gained popularity due to “content quality of their videos”. 

While on the other hand, Unacademy, a start up that aims to democratise learning also has approximately the same no. of subscribers on YouTube (*they have launched their own App as well), but, what it lacks in is quality of content. The possibility ahead is that either it will turn into a platform that will be used by educators to create content & learners to study on huge scale(*as it has been thrown open to all to create content using the Unacademy Educator App) or will be discarded completely if people prefer to “learn from the best source available”. 
What is undoubtedly true is that Edu-tech startups are going to be very successful in near future. As Byju is poised to become the first edu-tech unicorn start up, the future of edu-tech start ups seems to be very bright & promising.

P. S. 1. It is a good news for UPSC aspirants as if they have studied thoroughly their optional subject, they can, in future, launch a YouTube channel to teach the “optional subject”. Still, not many YouTube channels on Optional Subjects for UPSC. 

P. S. 2. It also ensures that one can learn from anywhere, whatever he wishes to & in bare minimum price.

With Great Love, 

Er. Amit Yadav



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